Training & Development: TPAPT 2019 Conference

The TPAPT conference is set up much like a business-offsite and is designed to maximize content yield; we strive to generate practical take-aways that one can implement in the weeks and months following the conference.

Our official agenda is generated surveying over 10,000 test prep & tutoring professionals and this year is no different.  Take the 2019 Survey.

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2018 TPAPT Conference – Details

Group: Here is an updated version of the 2018 Conference Guide.  It is a work in progress but the session titles and presenters are largely complete.  Things may be shuffled to accommodate presenter needs etc.  The agenda is also included below. I’ve included some details on accommodations as well as a map of the venue […]

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Facebook Marketing for Education Service Firms

By Chandan Jha Based out of Las Vegas, Kranse Institute offers digital SAT prep courses. The numbers below reflect the results of a year long marketing campaign on Facebook and Instagram. They ran video and lead ads on Facebook and Instagram to increase brand awareness among students and parents. In 16 months, the results were […]

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Monthly Marketing Plan

TPAPT || October 2017 Strategic Brief.   As we approach October, we should see differential growth across test prep & admissions revenue streams.  SAT/ACT Score Release dates in September, combined with both an earlier FAFSA window in October and impending Early Action/Decision college admissions deadlines will drive this demand. If the latest U.S. economic data  is to […]

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