April 2017 Test Prep & Tutoring Business Strategy

Strategic Planning for Tutors & IECs – April 2017   April has traditionally been about navigating the high school calendar.  Private school and public school spring breaks are generally at different times and end of term grades are on the horizon.   Graduating students are hearing back from colleges, and the Class of 2018 stands ready to […]

Read More »

Marketing White Paper: Automated CRM as a Key Marketing Tool for Ed. Services

Back in my Kaplan days, I was a bold user of email marketing. This time could probably be depicted as “the early days of email marketing.” Typically, I would acquire lists and then painstakingly “edit,” “copy,” and “paste” my recipients into the BCC of my email program. Other than a compelling “Subject Line,” there weren’t […]

Read More »
%d bloggers like this: