Facebook Marketing: Measured Success for an SAT Test Prep Company in the US Market

By Chandan Jha Based out of Las Vegas, Kranse Institute offers digital SAT prep courses. The numbers below reflect the results of a year long marketing campaign on Facebook and Instagram. They ran video and lead ads on Facebook and Instagram to increase brand awareness among students and parents. In 16 months, the results were […]

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College tuition hikes are finally slowing down

By Matt Phillips. College tuition rose at the slowest rate on record in May, as an increased focus on affordability from both students, administrators and public officials shows signs of stopping what once appeared to be the runaway price of higher education. “Both institutions and states are worried about rising prices and about price sensitivity […]

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Shmoop Releases New Content to Help Students Navigate the College Application Process

The seasons aren’t the only things changing this time of year: the Common App also got a makeover. Almost all of the prompts have been revised, and there are even two new prompts, including what’s basically a “write whatever you want” option. How to choose? Shmoop (https://www.shmoop.com), a digital publisher known for its award-winning test […]

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Fast-Growing Startup BenchPrep Moves into New Office in Willis Tower

By Jim Dalke. Willis Tower might not be the most obvious place for a fast-growing Chicago tech startup to set up shop, but that’s exactly where BenchPrep is headed to keep up with the company’s increasing headcount. BenchPrep, an e-learning startup that helps large education companies create online test prep tools for students, is moving […]

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Homework help: Skip the in-person tutor with online courses, which we rate

By Jennifer Jolly (USA Today).  All jokes about “new math” aside — have you tried to help your kids with their homework lately? A growing number of online, on-demand tutoring services might just be your saving grace. The K–12 online tutoring market will grow to nearly $121 billion by 2021 from around $64 billion in […]

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