Thoughts about Managing Tutor ‘No-Shows.’

Reliable processes are foundational to brand building even when they involve major service mishaps.   Bad things happen to good companies but good companies always have a plan!

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SATs Will Put Stronger Emphasis on Graphic Literacy

As reported by Scientific American, “Fortune favors the prepared mind,” as Louis Pasteur once said. So as school revs up this month, so do SAT prep classes. Students might be surprised, however, at the amount of time dedicated to visual literacy skills. The increased focus on graphics is designed to prepare an estimated 1.6 million college-bound […]

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Fall Test Prep & Tutoring Promotional Strategy II: Engagement

Learning how to market your tutoring business on a tight budget can be a difficult process. This is particuarly true if the Chief Marketer is also the business owner / lead tutor

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Training & Development: TPAPT 2019 Conference

The TPAPT conference is set up much like a business-offsite and is designed to maximize content yield; we strive to generate practical take-aways that one can implement in the weeks and months following the conference.

Our official agenda is generated surveying over 10,000 test prep & tutoring professionals and this year is no different.  Take the 2019 Survey.

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Marketing: How to Market a Tutoring Service

It feels as though tutor business-marketing has changed pretty profoundly in the last 10 years. But even so, it remains formulaic. If you think of marketing as a pyramid, the base would be Word of Mouth (referrals) followed by Groups, Events, and Paid Marketing. One may never have to spend $ on traditional marketing efforts […]

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