Few Students Meet ACT’s New Mark for College Readiness in STEM Fields

As reported by Education Week, Only 20 percent of high school students who took the ACT are academically ready for the rigor of the first-year college courses they’ll likely have to take if they’re planning to major in science, technology, engineering or math, according to a report released Wednesday. Read the rest of the article here.

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SATs Will Put Stronger Emphasis on Graphic Literacy

As reported by Scientific American, “Fortune favors the prepared mind,” as Louis Pasteur once said. So as school revs up this month, so do SAT prep classes. Students might be surprised, however, at the amount of time dedicated to visual literacy skills. The increased focus on graphics is designed to prepare an estimated 1.6 million college-bound […]

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Fall Test Prep & Tutoring Promotional Strategy II: Engagement

Learning how to market your tutoring business on a tight budget can be a difficult process. This is particuarly true if the Chief Marketer is also the business owner / lead tutor

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Cross-selling and its impact on Tutoring profitability

Key terms Cross-selling:  an extra product or service offered to an existing client.  Also known as “Add-ons” in tutor parlance. Profit Margin:   Revenue – Expenses / Revenue Consultative selling:  the practice of recommending products or services to meet a client’s true goals. Tutoring firms can benefit in a predictable and measurable way by cross-selling products to current clients.  One of […]

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