“Ignorance is the beginning of knowledge; knowledge is the beginning of wisdom; wisdom is the awareness of ignorance.” At least that’s what Renaissance man William Rotsler said. If you agree, you’ll love this edition of The Chariot Report, delivering essential information and insights for tutors and test prep professionals every other Tuesday. 

KNOW WHAT YOU DON’T KNOW
Even if you can’t identify what a Johari window is, you’re likely familiar with the concept behind it. A simple two-by-two grid depicting what is either known or unknown to ourselves and others can illuminate the contours of our own ignorance, a necessary precursor to knowledge. We can also use this tool to educate our students and even prospective clients

UNDERSTAND WHY COACHES CONNECT
Anyone who teaches academic content has, at one time or another, wished students felt as jazzed about studying as they did practicing sports, arts, or crafts. Sports coaches often seem to create connections and elicit effort on levels most teachers can only dream of. Once you understand How Effective Sports Coaches Help Students Feel Understood at School, you may be able to incorporate some of those strategies into your own approach.

BUILD AWARENESS OF WHAT YOU HAVE TO OFFER
Nobody wants to be the best kept secret in their industry. The business of education is run by referrals and positive press. If you do great work, you’ll likely earn the former, but the latter requires a host of skills that don’t come naturally to most tutors. What is your media strategy? I just started reading Free PR: How to Get Chased By The Press Without Hiring a PR Firm by Cameron Herold and Adrian Salamunovic, and my head is already swimming with possibilities. The Kindle edition was only $.99 when I purchased it, but even the current price of $4.99 is an insane bargain if you can use the authors’ accumulated wisdom to land some favorable media exposure in your markets.  

WHAT DOES LACK OF AWARENESS LEAD TO?


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