Sooo…you want to be a tutor?

If you are a casual follower of these posts you probably know that I’ve done a fair amount of talent acquisition.   At Kaplan most of that experience involved finding talented administrators, engaging marketing reps, and enthusiastic teaching prospects. What I learned through trial and error was that there is no substitute for integrity, humility, and […]

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Marketing White Paper: Automated CRM as a Key Marketing Tool for Ed. Services

Back in my Kaplan days, I was a bold user of email marketing. This time could probably be depicted as “the early days of email marketing.” Typically, I would acquire lists and then painstakingly “edit,” “copy,” and “paste” my recipients into the BCC of my email program. Other than a compelling “Subject Line,” there weren’t […]

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