Summer Test Prep & Admissions Business Strategy

(Pulse) By Kevin Organisciak– In terms of summer planning, it’s not too late to feature services which resonate with parents.   It is, however, important to decide on your offerings and place them in your operations calendar, on your website, and to announce through: current students, email, Facebook and all social outlets ( If it’s worth doing, it’s […]

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How do you market a tutoring company?

It feels as though tutor business-marketing has changed pretty profoundly in the last 10 years. But even so, it remains formulaic. If you think of marketing as a pyramid, the base would be Word of Mouth (referrals) followed by Groups, Events, and Paid Marketing. One may never have to spend $ on traditional marketing efforts […]

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