How do you market a tutoring company?

It feels as though tutor business-marketing has changed pretty profoundly in the last 10 years. But even so, it remains formulaic. If you think of marketing as a pyramid, the base would be Word of Mouth (referrals) followed by Groups, Events, and Paid Marketing. One may never have to spend $ on traditional marketing efforts […]

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April 2017 Test Prep & Tutoring Business Strategy

Strategic Planning for Tutors & IECs – April 2017   April has traditionally been about navigating the high school calendar.  Private school and public school spring breaks are generally at different times and end of term grades are on the horizon.   Graduating students are hearing back from colleges, and the Class of 2018 stands ready to […]

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