Colleges Admissions & Social Media

(US News & World Report ) Darian Somers — Your first impression on a college admissions officer involves more than just an essay, a transcript and some test scores. According to new data, colleges and universities pay attention to what prospective students post on Twitter, Facebook and Instagram. In a Kaplan Test Prep survey of more than […]

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Harvard Admissions Officers Rarely Consider Applicants’ Social Media

(The Harvard Crimson) By Brittany N. Ellis — A Harvard student may have invented Facebook, but the Admissions Office remains skeptical of the value of reviewing social media profiles in applications to the College. Recently, articles in media outlets such as the New York Times and Forbes have speculated whether it can be advantageous to […]

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Facebook Marketing for Education Service Firms

By Chandan Jha Based out of Las Vegas, Kranse Institute offers digital SAT prep courses. The numbers below reflect the results of a year long marketing campaign on Facebook and Instagram. They ran video and lead ads on Facebook and Instagram to increase brand awareness among students and parents. In 16 months, the results were […]

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Facebook Marketing: Measured Success for an SAT Test Prep Company in the US Market

By Chandan Jha Based out of Las Vegas, Kranse Institute offers digital SAT prep courses. The numbers below reflect the results of a year long marketing campaign on Facebook and Instagram. They ran video and lead ads on Facebook and Instagram to increase brand awareness among students and parents. In 16 months, the results were […]

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Understanding Advertising on Facebook

Facebook is one of the largest and most accessed networks on the internet. The number of users on Facebook have increased to 1.32 billion daily active users on average in June 2017, against all predictions. Facebook is into messaging and social with Messenger, Instagram and Whatsapp, into Virtual Reality with Oculus, targeting corporates with a […]

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