Scores are back from the most recent SAT and students from around the world began flooding the Twitter-verse with their thoughts and emotions shortly thereafter.
Scores Back, is an important time in the Test Prep & College Counseling business cycle. In fact, entire campaigns revolve around this time of year in the world of big-box test prep & admissions. Having said that, one can shore up operations without much effort by simply framing this moment in the business cycle and communicating it to the team.
Here are some things to be on the lookout for during the week of and after “scores back.”:
Operationally, one should simply figure out which options above make sense. Once you decide, here are some suggestions:
Make this an organizational effort by having a quick conversation with the tutoring or admissions team; discuss the business cycle, the implications of the events/incentives or anything new, and the type of client they are likely to see as a result. Cross-Functional synergy like this requires almost no cost beyond time and leadership language.