College enrollment has plummeted, and private universities are scrambling

(Business Insider) by John Marcus.

DELAWARE, Ohio — Behind the deceptive quiet of a small college campus in the summer, things are buzzing at Ohio Wesleyan University.

Faculty at the 175-year-old liberal-arts school, which has about 1,700 undergraduates, are preparing new majors in high-demand fields including data analytics and computational neuroscience. Admissions officers are back from scouting out prospective students in China, India, and Pakistan. Recruiters have been on the road closer to home, too, in Cleveland and Chicago. In the athletics department, work is under way to add two sports and a marching band.

More money has been put into financial aid, the process of transferring to the college is being streamlined, and the ink is still wet on contracts with Carnegie-Mellon University and a medical school to speed Ohio Wesleyan students more quickly to graduate degrees. The number of internships is being expanded, along with short-term study-abroad opportunities. The university is considering freezing, lowering, or slowing the rate of increase of its tuition and fees, which are now $44,690.

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