Kaplan, TPR in trouble?

Kaplan and The Princeton Review recently posted 3Q Financials. Both companies report declines in their YTD Test Prep business segments (-4% and -15% respectively). While these declines may seem disconcerting to independent tutors and boutique tutoring firms, there are some important considerations to, well, consider: 2015 3Q results (the comparator) were likely artificially bolstered by the then news […]

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Fall Test Prep Marketing Strategy I: Events!

Fall Test Prep Marketing Strategy I:   Events! The Fall is an excellent time for test prep & tutoring.   Schools are back in session and both college and graduate school admissions are in high gear.   For most companies, this is an excellent time for enrollments and revenue generation.  For folks with an eye […]

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Back to School Marketing Strategy for Admissions & Test Prep

The beginning of August is generally known as the start of both the college admissions cycle and the fall test prep season. As you might expect, August also represents the beginning of Back to School Planning for test prep & admissions firms.  Phone calls, website visits, and Facebook activity should increase in parallel with heightened consumer interest. Larger […]

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The Differences Between the PSAT and the SAT

The Differences Between the PSAT and the SAT By Dr. Steve Warner, Get 800 If you have been reading this blog, then you are probably familiar with what the SAT is. In case you are not, here is a link to one of my articles that gives detailed information on this: Overview of the Math Sections of the […]

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