Facebook Marketing for Education Service Firms

By Chandan Jha Based out of Las Vegas, Kranse Institute offers digital SAT prep courses. The numbers below reflect the results of a year long marketing campaign on Facebook and Instagram. They ran video and lead ads on Facebook and Instagram to increase brand awareness among students and parents. In 16 months, the results were […]

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K-12 Dealmaking: BetterLesson Raises Funds, and Instructure Makes Acquisition

By Alexa Henry (Edweek). One of the the biggest pieces of recent dealmaking news was Pearson’s sale of Wall Street English, a major program for teaching English to adults, to a consortium of buyers. But that was not all. Professional development platform BetterLesson and China-based English language learning company ALO7 raised funds. In addition, VitalSource […]

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Huntington Learning Center Vice President Wins SmartCEO 2017 Brava Award

ORADELL, N.J. (PRWEB) NOVEMBER 28, 2017.  Anne Huntington, vice president of business development at Huntington Learning Center, has been named a SmartCEO 2017 Brava Award winner. Ms. Huntington is one of an elite group of high-impact female business leaders in the region who combine entrepreneurial spirit with a passion for giving back to the community, […]

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Cashing In On Crimson

By Angela N. Fu and Dianne Lee. Armed with over a decade of teaching experience and a desire to teach a variety of subjects, Dominique Padurano ’93 faced one last challenge—what to name her new tutoring company. “I wanted to clearly capitalize on my connection with my alma mater,” Padurano says. She had once heard […]

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Shmoop Releases New Content to Help Students Navigate the College Application Process

The seasons aren’t the only things changing this time of year: the Common App also got a makeover. Almost all of the prompts have been revised, and there are even two new prompts, including what’s basically a “write whatever you want” option. How to choose? Shmoop (https://www.shmoop.com), a digital publisher known for its award-winning test […]

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