White Paper – Email Marketing for Tutors & Test Prep Professionals

Essentially, one can think of Automated CRM as smart email + having an amazing assistant. This assistant will track client interaction through the business’ virtual footprint (for example: Facebook, YELP, G+, website) then, in real time, the assistant schedules the appropriate follow-up date and message. Assume the assistant never leaves work and performs and that […]

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SAT Score Reporting & College Access

Abstract: A growing economics literature reveals that small and subtle policy adjustments can induce relatively large “ripple effects.” We contribute to this literature by evaluating a College Board initiative, launched in the fall of 2007, which increased the number of free official SAT score reports afforded to low-income students and changed the time horizon over […]

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