By Micahel Hines (Built in Chicago).
It’s hard to believe BenchPrep began life as a side hustle.
The company’s first test prep app was an instant success. It earned an “Editor’s Choice” nod from Apple, and BenchPrep broke even in a month.
On the heels of that success, co-founders Ashish Rangnekar and Ujjwal Gupta continued to produce apps profitably. But they soon realized creating and updating an app for every test and certification wasn’t scalable. So they tweaked the tech, making it so that users could download one app and purchase multiple test prep courses à la carte.
It was an improvement. And yet, the partners still found they were spending too much time marketing their product and not enough time fine-tuning it. That’s when they pivoted, embracing a B2B model to help test prep publishers engage their large audiences of learners. BenchPrep hit its stride. Go to the article