How BenchPrep went from side hustle to fast-growing elearning company
By Micahel Hines (Built in Chicago).
It’s hard to believe BenchPrep began life as a side hustle.
The company’s first test prep app was an instant success. It earned an “Editor’s Choice” nod from Apple, and BenchPrep broke even in a month.
On the heels of that success, co-founders Ashish Rangnekar and Ujjwal Gupta continued to produce apps profitably. But they soon realized creating and updating an app for every test and certification wasn’t scalable. So they tweaked the tech, making it so that users could download one app and purchase multiple test prep courses à la carte.
It was an improvement. And yet, the partners still found they were spending too much time marketing their product and not enough time fine-tuning it. That’s when they pivoted, embracing a B2B model to help test prep publishers engage their large audiences of learners. BenchPrep hit its stride. Go to the articlehttps://testprepprofessionals.com/benchprep-went-side-hustle-fast-growing-elearning-company/https://i0.wp.com/testprepprofessionals.com/wp-content/uploads/2016/10/sat-bubble-sheet.jpg?fit=240%2C180&ssl=1https://i0.wp.com/testprepprofessionals.com/wp-content/uploads/2016/10/sat-bubble-sheet.jpg?resize=135%2C135&ssl=1Test Prep Business ArticlesBy Micahel Hines (Built in Chicago). It’s hard to believe BenchPrep began life as a side hustle. The company’s first test prep app was an instant success. It earned an “Editor’s Choice” nod from Apple, and BenchPrep broke even in a month. On the heels of that success, co-founders Ashish Rangnekar...Kevin OrganisciakKevin Organisciakinfo@testprepprofessionals.comAdministratorTest Prep & Tutoring Professionals (TPP) began as a PR clipping service through Linkedin. TPP quickly gained momentum and became a niche consulting service to small and medium sized tutoring, test prep, and admissions consulting firms. We've been around for just over 6 years. Our founder, Kevin Organisciak, spent ten years as a senior executive with Kaplan Test Prep. He earned distinctions and awards, culminating with his induction to the Kaplan Fellows, President's Circle, and Kaplan Leadership Development Program. During his tenure, Kevin worked on over 120 marketing campaigns, drafted 150 budgets, oversaw a Six Sigma operating environment, and trained and developed over fifteen now VPs and Senior Directors. That last piece is what led Kevin to coaching and consulting.The Association for Test Prep, Admissions, and Private Tutoring Professionals