Few Students Meet ACT’s New Mark for College Readiness in STEM Fields

As reported by Education Week, Only 20 percent of high school students who took the ACT are academically ready for the rigor of the first-year college courses they’ll likely have to take if they’re planning to major in science, technology, engineering or math, according to a report released Wednesday. Read the rest of the article here.

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2016 SATs Will Put Stronger Emphasis on Graphic Literacy

As reported by Scientific American, “Fortune favors the prepared mind,” as Louis Pasteur once said. So as school revs up this month, so do SAT prep classes. Students might be surprised, however, at the amount of time dedicated to visual literacy skills. The increased focus on graphics is designed to prepare an estimated 1.6 million college-bound […]

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Fall Test Prep Marketing Strategy II: Engagement

Last month we noted the importance of scheduling events in the Fall. We reasoned that events generate leads which in turn can generate enrollments. Interestingly, many folks with whom I speak tend to view event success based upon the number of attendees and enrollments. This is fair to be sure, particularly if one is hoping […]

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The Importance of Fall Events

Fall is an great time to be in the test prep or tutoring business.    Schools are back in session and both college and graduate school admissions are in high gear.   For most companies, this is an excellent time for enrollments and revenue generation.  For folks with an eye towards the future, this is also […]

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SAT Business is Booming — But the Tipping Point for the Test-Optional Movement May Be Close

Business is good thanks to the New SAT and its impending release in March 2016.  Our surveying suggests demand from students prepping for the current SAT as well as the ACT (but mostly the current SAT) is driving revenue increases between 18%-35%.  The good news is that the demand is likely to persist for several […]

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