Survey Finds College Applications from International Students Down

(US News) by Lauren Camera Colleges and universities in the U.S. could see a sharp decline in enrollment of international students if initial figures from a survey are an early indicator of what’s to come. Nearly 40 percent of responding U.S. institutions are reporting a drop in international student applications, particularly from students in the […]

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Ivy League admission letters just went out — here are the acceptance rates for the class of 2021

(Business Insider) by Abby Jackson. At 5 p.m. ET on Thursday, hundreds of thousands of anxious high schoolers found out if they were accepted or rejected into the Ivy League. Here’s what we know about who got in: Brown University accepted 2,722 from 32,724 applicants, according to a school representative. The admissions rate for the class of 2021 was 8.3%. Last year, Brown accepted 2,919 of 32,390 applicants, […]

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How the SAT and PSAT collect personal data on students — and what the College Board does with it

(The Washington Post) by Valerie Strauss.   If your child takes the SAT or PSAT, is his or her personal information being collected, profiled, licensed and sold? That is the question that Cheri Kiesecker, Colorado parent and member of the Parent Coalition for Student Privacy, asks and attempts to answer in the following important post. […]

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Marketing White Paper: Automated CRM as a Key Marketing Tool for Ed. Services

Back in my Kaplan days, I was a bold user of email marketing. This time could probably be depicted as “the early days of email marketing.” Typically, I would acquire lists and then painstakingly “edit,” “copy,” and “paste” my recipients into the BCC of my email program. Other than a compelling “Subject Line,” there weren’t […]

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Bid Brain Can Change The Way Students Apply To College

(Forbes)  by Richard Vedder. In dating, there are enormous information problems. A guy knows the kind of girl he wants to date, but how does he find her? Modern technology can help marvelously: my own daughter found her husband on Matchmaker.com. Similarly, there is an enormous information problem that universities and their students continually confront. […]

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