Facebook Marketing: Measured Success for an SAT Test Prep Company in the US Market

By Chandan Jha Based out of Las Vegas, Kranse Institute offers digital SAT prep courses. The numbers below reflect the results of a year long marketing campaign on Facebook and Instagram. They ran video and lead ads on Facebook and Instagram to increase brand awareness among students and parents. In 16 months, the results were […]

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Using Facebook and Instagram to Grow a Tutoring Business

You have a captive base of customers following you through email. But is email enough? When you know you can reach your customers in more ways than one, wouldn’t it be a good idea to target the same customers in more ways than one? Here we discuss the option of using Facebook and Instagram to […]

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Understanding Advertising on Facebook

Facebook is one of the largest and most accessed networks on the internet. The number of users on Facebook have increased to 1.32 billion daily active users on average in June 2017, against all predictions. Facebook is into messaging and social with Messenger, Instagram and Whatsapp, into Virtual Reality with Oculus, targeting corporates with a […]

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Create Effective Facebook Campaigns

How do we go about designing the ad sets that form the basic blocks of advertising across a network? In this article, we delve into what goes into designing a successful ad – steps such as defining the goals, defining the objective that the ad is designed to focus on, selection of the right audience […]

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